Josh rejects the "SaaS apocalypse" rhetoric — "putting every single SaaS application into a bag and going this whole thing is crap, I think it's just insane" — but he's obsessed with how AI-native organizations are constructed: "less people, yes, but also different types of people doing different types of roles."
See Josh Foreman's full take
What the market sees is that these companies reach incredible revenue milestones with far fewer people, faster than we've ever seen before. Josh's hypothesis is that the difference runs deeper than the product — AI-native companies going from one person to 50 never adopted the same legacy systems and processes everyone else runs on, which is how they attract incredible talent quickly while staying lean and fast.
His own target for the refounded InDebted is the factory metaphor: "all companies are a factory and our job is to produce a widget — and we should have a brand new factory and produce widgets at speeds that seem completely impossible to the business that we are today." Whether the widget is a line of code, a hire, or a performance review, mastering the automation means the whole company's brainpower can concentrate on one problem at a time — "and that's the next unlock for the company."