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Caroline's co-founder Gavin was a high school friend she'd kept in contact with for years — "the smartest guy in the room." Her lesson: "always keep in contact with your smart friends," because you never know when you'll want to build something together.
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Caroline says when Covid pushed her to act, "that's where I called my co founder who was my high school friend — we kept in touch for years, and I know he was the smartest guy in the room." She wanted to get him "into doing business together." The lesson she draws: "always keep in contact with your smart friends… you never know." Her co-founder is also the person who now challenges her to "justify the demand" before building anything.